Which is better? Sorry, there was an error loading this poll.
Chip, the latest cookie place at the Streets of Brentwood, officially welcomed cookie experts and lovers to the shop on Oct. 26. The line, even a few days later, went straight out the door.
The building itself, though spacious, seemed very bare. There were no tables, but the smell of sugary scents filled one’s nostrils as soon as the door was opened. The cookies were warm and fresh right out of the oven.
Compared to other popular cookie places like Crumbl, Chip is unique in its efforts to attract cookie connoisseurs. The shop features five recurring flavors, and each week, the sixth flavor changes to something new. The five recurring flavors are the O.G., sugar cookies, boneless, S.W. chip, and cocoa.
Chip also offers take-home cookie dough for baking, and in-store customers are able to customize their treats with whipped cream, frosting, candies, pretzels, or even ice cream “chipzookie,” a play on the pizookie dessert from BJ’s Restaurants.
But how does Chip compare to Crumbl?
Like Chip, Crumbl releases flavors weekly, although, Chips are usually set flavors while Crumbl’s is unknown until the first day of the week, (Mondays).
On top of that, Crumbl has built an empire of cookie lovers over the years. Its crumbly cookies are likened to a cake consistency, which is where it gets its name.
At Crumbl, I tried the Semi-Sweet Chocolate Chunk. The cookie was very sweet and was big. It could fit in my hand, but I couldn’t finish the cookie by myself.
At Chip, I tried the classic chocolate chip cookie — the O.G. — which was just as big as Crumbl, and I couldn’t finish that cookie either.
Are these three separate cookies? Are they all from Crumbl?
Both had a great texture. For Crumbl’s, the dash of sea salt complimented an otherwise very sweet flavor. Additionally, Chip had an interactive cookie bar; customers came to the counter to add frostings, ice cream, and toppings to their cookies.
At Chip, as soon as the cookie splits in half, it oozes just the right amount of chocolate. Compared to Crumbl, it was warmer and less sweet. There was a sense of it being more homemade compared to Crumbl’s mass-produced cookies.
The other difference I noticed about both places was how the employees at Crumbl were looking bored standing around waiting for the cookies to bake, while at Chip, employees seemed excited to serve you.
And despite the long line at Chip, the wait time was about 10 minutes max. At Crumbl, even though I sent my order to be picked up about 10 minutes before I arrived, it still wasn’t done by the time I got there. There was about a 20-minute wait total.
The one flaw of Chip’s O.G. was that my cookie was a little undercooked; the store was busy and employees were rushing. The cookie was still very much edible, and after I returned with a friend the next day — she ordered the O.G. — her cookie was cooked perfectly.
At Chip, a set of 4 cookies ranges from $23 whilst at Crumbl it’s about $18.99 for a 4 pack. For a singular cookie, Chip’s is $4.95 and Crumbl’s is $4.99. Overall, Chip is more expensive but I feel like it’s worth it due to the customizing aspect and also the fact that they taste and look more homemade rather than mass produced and overly sweet like Crumbl. They are also more like a cookie rather than a cake consistancy.
