Los Medanos College is conducting an online survey to see what mediums students use to consume media.
It asks things like how you get local and national news, and which social media websites you prefer. After completing the survey, you can enter to win a $150 Amazon gift card.
District Director of Communications and Community Relations, Tim Leong, gave more information on what LMC does with the results this survey generates.
“This is the third year that all three of our colleges are implementing this media preferences survey,” he said. “What we do is then take the results from our three colleges and we can then be able to determine what our student’s preferences are and then compare them against the national results as well.”
Leong provided an example.
“Maybe some of the information might be about what social media websites do you frequent. Do you spend more time on Facebook, Instagram? That helps us to better understand if we wanted to do some marketing to encourage students to attend one of our colleges or whatever the message might be and if we have more marketing dollars to spend on advertisement maybe that’s where we would then start to purchase adds in that particular social media channel.”
Barbara Cella, LMC’s director of marketing and media design, echoed Leong’s statements.
“This survey asks our current students what media they use to get information. This includes what television shows they watch, when they watch them, how they watch them. It also includes social media and radio,” she said. “We get a look at what our students in the district do, but this is also a national survey at more than 70 colleges and universities around the country, so we get to see national trends too.”
Cella also noted another importance to doing the media survey every year.
“It lets us know if students are using Facebook (still a big player) or Instagram or Pinterest or Twitter. Trends, especially in social media, are constantly changing and we want to reach new audiences where they are, not where they use to be,” she said.
If you’re wondering specifically what the survey is like one student, Erika Chavez, shared her thoughts on it after completing it.
“It was longer than I expected, it got a little repetitive after asking the same kind of questions for radio, television and social media,” said Chavez.
If you are interested in participating in the media survey, you can find it at www.losmedanos.edu/survey.aspx