Migos lacks ‘hype’

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Migos lacks ‘hype’

Jordan Neel, jneel@lmcexperience.com

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Atlanta trio Migos’ second studio album “Culture,” released Jan. 27 is a solid effort, but doesn’t show much growth compared to “Y.R.N. (Yung Rich Nation).”

The hype behind this group has been at an all-time high as they have brought urban anthems from “Versace,” “Hannah Montana,” “Fight Night,” “Look at my dab” and “Pipe it up” just to name a few. Fans will be happy to hear they have not changed up their style or subject matter since “Y.R.N.” but even though some songs that are worth listening to, “Culture” still doesn’t offer anything different from the material they’ve created in the past.

With this 13-track album members Quavo, Offset, and Takeoff make a hip-hop trap project that will definitely be played across clubs, parties and even on people’s car stereos.

This new album gives them their first No. 1 hit on the Billboard Hot 100 with the catchy single “Bad and Boujee” featuring Lil Uzi Vert — for which the trio should thank Donald Glover for singling them out Jan. 8 at the 74th Golden Globe Awards when he claimed during his acceptance speech for his show “Atlanta” the single is “the best song ever.” He called the group that appeared on one episode of his show “the Black Beatles of this generation,” and since then the single has had a 243 percent increase in Spotify streams.

The hit single is a great introduction to the group for people who aren’t already familiar with them. Songs like “T-Shirt,” “Big on Big,” “Get Right Witcha” and “Kelly Price,” featuring Travis Scott, are the true highlights of the album as they give the Migos new sounds and catchy hooks that will be stuck in your head after listening to it.

However since there isn’t much progression in the album for the trio, that makes for some of the cons on this project. A prime example is how the album starts out with the opening track “Culture” featuring DJ Khaled. Khaled does the usual, shouting his ad-libs “They played themselves” as well as his own name, and that gets old real quick. Even the verses from the members “Culture album coming soon” almost make it seem like this was supposed to be a free track released prior to the album.

Toward the end of the album there are songs that — although they would be appropriate to play for clubs in Atlanta — seemed like songs they would have made on their last album.

That being said no one listens to Migos for any deep introspective lyrics on society, you listen to them to have a good time with their aggressive flows, hard hitting trap beats, and catchy hooks that may or may not have auto-tune being used in the making. While the group doesn’t exhibit much growth, the album is cohesive in sound, has moments where it shines and maybe their next album will have a different vibe — but I wouldn’t count on it. 

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